Altitude Communications was a wonderfully fluid redesign that blended technical savvy with business professionalism. The goal was to position Altitude as a leader in SMB telecommunications while still reflecting their upbeat and easy-going attitude. Their mantra "We love telecommunications. We'll help you love telecommunications too!" permeates the website copy, photos, and the tone of their blog. The design focuses the sales funnel and drives users to call-to-action buttons so they can be converted to leads.