Choice Office Furniture had just redesigned their corporate identity and it was time to update their website to match their new brand. Used office furniture has always been their bread and butter but they also wanted to promote their new office furniture of which they carried all the major brands. The design puts the focus on the product photos and takes every opportunity to invite the user to click on a call-to-action button. With respect to layouts, the website wasn't that big. What was big however was cataloging and importing each product into the database. It was a mammoth job! The end result though is a slick, modern site with beautiful product shots.