How do you make a real estate team stand out? First dispense with all the overused and cliche real estate graphical elements (i.e. keys, houses, for sale signs, etc.). Second, focus on what value the real estate team brings to the market. And third, choose some really bold colours! David also David didn't want their identity to blend in with the rest of the real estate noise. Like their name, they wanted their identity to stand out and "reflect" that there isn't just one David, but two Davids to provide a stellar customer service experience. It's a real estate identity that doesn't look like a real estate identity and speaks to the target demographic that they're after.