The original Entero website didn't reflect the modern oil & gas software company that they were. For the redesign I started with an initial Wordpress theme and customized the site based on wireframes and static page layouts that I mocked up beforehand. There was a lot of attention given to the two main product offerings and the design really sets the stage for them. Each of those offerings invites the user to make contact where they become leads in Entero's sales cycle. There were a few moving parts that all had to coordinate, and the end product turned out great!