Eservus has been around for a while and has cornered the market in Canada for corporate concierge services. Property managers like Brookfield and GWL hire them to provide their tenants with value added services like discounts on events, entertainment, and restaurants. This makes tenants happy and when tenants are happy, property managers are happy. The tenant customer experience is very important to Eservus. So when it came to rebranding they wanted to project an image of trust, service, and most importantly fun. Creating smiling faces through great customer experiences is what Eservus is all about.
The company is now expanding into the US market and has also asked me to create a sub-brand framework for their specialty services. So that things don't get out of hand, I designed the framework and accompanying style guide to ensure their branding needs are met for years to come!