As a new real estate team filled with drive and passion, French & Associates was built from the ground-up. I took the values of their new identity, which I had created several months earlier, and applied them to the website design. French wanted a design that integrated with the MLS database but didn't look like every other off-the-shelf realty website. Like their identity, the website design had to be bold and modern but then step aside to let usability and the properties take focus. I also created a map to make it incredibly easy for users to select communities of interest. It was a differentiator that French really wanted to stand out from their competition.