Invitation to Dance Corporate Identity

Invitation to Dance Corporate Identity

Invitation to Dance is a non-competitive dance studio in the south of Calgary. They've been around for a while but really didn't have a brand that reflected their culture. Instead of creating something literal and obvious—such as a pair of dance shoes or a ballerina—I wanted to convey motion and energy through controlled chaos. It's amazing how a splash of colour on black and angling the type can evoke a sense of movement and excitement!

Download printable resume