Illustrations take some time but are always really rewarding in the end. Seven Construction wanted to create a type of "super hero" for their identity that they could use everywhere. I started with several sketches in different poses meant to communicate strength and integrity. Safety is a big issue in the industry so he had to have a hard hat and safety glasses. I was able to embellish in certain areas but I still wanted him to appear friendly and approachable. I then created a modern logo reminiscent of all the superhero emblems out there. Overall I think it turned out really great and Seven Construction uses him in all of their marketing as well as on their vehicles!