When Okala Energy and Whitetail Energy Services merged, both sides took great pride in collaborating on creating something that represented their vision for the future. Most of their work is done in northern Alberta and British Columbia but most of their business deals are completed in downtown Calgary. The identity had walk the line between Alberta hunting culture and downtown Calgary professionalism. After multiple revisions, each one building on the previous, I can honestly say that the final result captures exactly what Whitetail was looking for. This identity was truly a testament to the importance of collaboration. And I can now tell the difference between a whitetail deer and a mule deer (it's all in the antlers ;).